About Activating Authenticated Segments from Audience Sources

DSP can ingest first-party segments comprised of hashed email IDs or universal IDs built within a customer data platform (CDP). You can use the ingested segments as targets for your placements.

The following CDPs have established connectors, but the DSP can also connect to any CDP using batch, streaming, or API-based data sharing. To integrate with a new CDP, contact your Adobe Account Team.

Adobe Real-Time Customer Data Platform

DSP is integrated with the Adobe Real-Time Customer Data Platform (CDP), which is part of the Adobe Experience Platform.

In Real-Time CDP, destinations are connections to external data platforms that allow seamless data activation. For example, you can use destinations to activate your known customer relationships (such as hashed email addresses) for targeted advertising across digital formats supported by DSP. For more information about destinations, see the Experience Platform Destinations Guide, including an overview of the product, instructions for creating destination workspaces and creating destination connections, and activating data to destinations.

For more information, see “Workflow for Using the DSP Integration with Adobe Real-Time CDP.”

ActionIQ

You can share your organization’s first-party data from the Action IQ customer data platform with DSP. You can then target your DSP placements to the segments using RampIDs or Unified IDs 2.0.

This integration requires customization. Contact your Adobe Account Team for more information.

Tealium

You can share your organization’s first-party data from the Tealium customer data platform using Amazon Web Services. You can then target your DSP placements to the segments using RampIDs. For more information, see “Workflow for Using the DSP Integration with Tealium.”