Adobe Advertising Metrics in Analysis Workspace
Advertisers with an Adobe Advertising-Adobe Analytics Integration Only
NOTE
- Adobe Advertising passes traffic metrics and dimensions to Analytics daily.
- Analytics captures Adobe Advertising click-throughs and view-throughs in real time.
- For Search, Social, & Commerce, this feature is supported for most ad networks and campaign types. See “Supported Inventory” in the Search, Social, & Commerce Guide for more information.
Traffic Metrics from Adobe Advertising
Adobe Advertising traffic metrics in Analytics usually start with “Adobe Advertising,” except for “AMO ID Instances.” However, for long-term customers who used a custom event (rather than a reserved event) to originally create metrics for clicks, cost, and impressions, those metrics still begin with “AMO.”
Traffic Metric
Description
Adobe Advertising Clicks or (some legacy customers) AMO Clicks
The number of total Adobe Advertising clicks.
Adobe Advertising Cost or (some legacy customers) AMO Cost
The Adobe Advertising spend in the currency of the report suite.
Adobe Advertising Impressions or (some legacy customers) AMO Impressions
The number of Adobe Advertising impressions.
Adobe Advertising Measurable Impressions
The number of impressions that were served for which viewability instrumentation successfully initialized. This value is calculated as (instrumented impressions - the number of unmeasurable impressions).
Adobe Advertising Minutes Viewed
The number of minutes an Adobe Advertising video was viewed.
Adobe Advertising Not Viewable Impressions
The number of impressions that were determined to be not viewable. This value is calculated as (Adobe Advertising Measurable Impressions - Adobe Advertising Viewable).
Adobe Advertising Viewable Impressions
The number of impressions that were measured to be viewable according to the placement configuration.
Adobe Advertising Views
The number of views on an ad. A view is counted when the viewer initiates the Adobe Advertising video.
Adobe Advertising Views 25% Complete
The number of views for which at least 25% of an Adobe Advertising video was watched.
Adobe Advertising Views 50% Complete
The number of views for which at least 50% of an Adobe Advertising video was watched.
Adobe Advertising Views 75% Complete
The number of views for which at least 75% of an Adobe Advertising video was watched.
Adobe Advertising Views 100% Complete
The number of views for which 100% of an Adobe Advertising video was watched.
AMO ID Instances
The number of times the AMO ID is set.
Adobe Advertising Dimensions
NOTE
All Adobe Advertising dimensions in Analytics are followed by “(AMO ID).”
Dimension
Applicable Adobe Advertising Data
Description
Ad Platform (AMO ID)
DSP and Search, Social, & Commerce data
Advertising DSP or the search engine name
Account (AMO ID
DSP and Search, Social, & Commerce data
The account name.
Network (AMO ID)
DSP and Search, Social, & Commerce data
RTB (DSP) or the ad network name (Search, Social, & Commerce)
Campaign (AMO ID)
DSP and Search, Social, & Commerce data
The campaign name.
Optimization (AMO ID)
DSP and Search, Social, & Commerce data
The package (DSP) or portfolio (Search, Social, & Commerce) name.
Placement (AMO ID)
DSP data
The placement name.
Ad Group (AMO ID)
Search, Social, & Commerce data
The ad group name.
Keyword (AMO ID)
Search, Social, & Commerce data
The keyword.
Match Type (AMO ID)
Search, Social, & Commerce data
The search match type.
Keyword Match Type (AMO ID)
Search, Social, & Commerce data
The keyword and match type.
Ad Type (AMO ID)
DSP and Search, Social, & Commerce data
The ad type, such as
text, video, display, or native.Ad Title (AMO ID)
DSP and Search, Social, & Commerce data
The ad type (DSP) or ad title (Search, Social, & Commerce).
Ad Description (AMO ID)
DSP and Search, Social, & Commerce data
The ad description (DSP) or ad body (Search, Social, & Commerce).
Ad Display URL (AMO ID)
Search, Social, & Commerce data
The URL displayed in the ad.
Ad Destination URL (AMO ID)
Search, Social, & Commerce data
The destination URL for the ad.
Landing Type (AMO ID)
DSP and Search, Social, & Commerce data
Whether the landing page entry was a view-through or a click-through.
Product Target (AMO ID)
Search, Social, & Commerce data
The product target for a product listing ad.
Useful Custom Calculated Metrics for Adobe Advertising
Consider creating the following metrics for your Adobe Advertising data.
- Clicks to Landing Page Instance (AMO ID Instances / Adobe Advertising Clicks): This is the % of people who clicked the ad and made it to the landing page.
- Measurable Rate (Adobe Advertising Viewable Impressions / Adobe Advertising Impressions * 100)
- Viewable Impression Rate (Adobe Advertising Viewable Impressions / Adobe Advertising Measureable Impressions * 100)
- Cost Per View (Adobe Advertising Cost / Adobe Advertising Views)
- Cost Per Click (Adobe Advertising Cost / Adobe Advertising Clicks)
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