Adobe Advertising Support for the California Consumer Privacy Act: Consumer Data Access and Delete Support

For Adobe Advertising Search, Social, & Commerce; Adobe Advertising DSP; Adobe Advertising Creative; and Adobe Advertising DCO

The California Consumer Privacy Act (CCPA) is California’s new privacy law, which is effective January 1, 2020. CCPA provides California residents new rights regarding their personal information and imposes data protection responsibilities on certain entities who conduct business in California. CCPA provides consumers with the right to access and delete their personal information as well as the right to opt out of certain activities that qualify as “selling” personal information to a third party.

As a business, you will determine the personal data that Adobe Experience Cloud processes and stores on your behalf.

As your service provider, Adobe Advertising provides support for your business to fulfill its obligations under CCPA that are applicable to the use of Adobe Advertising products and services, including managing requests to access and delete personal information and managing requests to opt out of the sale of personal information.

This document describes how Advertising Search, Social, & Commerce; Advertising Creative; Advertising DSP (Demand Side Platform); and Advertising DCO — as service providers — support consumers’ rights to access and delete personal information using the Adobe Experience Platform Privacy Service API and Privacy Service UI.

For information about how Advertising DSP supports the consumer right to opt-out of the sale of personal information, see Adobe Advertising Support for the California Consumer Privacy Act: Consumer Opt-out Support.

For more information about the Adobe Privacy services for CCPA, see the Adobe Privacy Center.

Supported Data Request Types for Adobe Advertising

Adobe Experience Platform provides the ability for businesses to complete the following tasks:

Required Setup to Send Requests for Adobe Advertising

To make requests to access and delete consumer personal information from Adobe Advertising, you’ll need to:

All of these steps are necessary to receive support from Adobe Advertising. For more information about these and other related tasks you need to perform using the Adobe Experience Platform Privacy Service, and where to find the items you’ll need, see https://experienceleague.adobe.com/docs/experience-platform/privacy/home.html.

Required Field Values in Adobe Advertising JSON Requests

"company context":

“users”:

Example of Request Submitted by a Consumer Using an Adobe Advertising User ID Retrieved from AdobePrivacy.js

{
"companyContexts":[
      {
         "namespace":"imsOrgID",
         "value":"5AB13068374019BC@AdobeOrg"
      }
   ],
   "users": [
{
 "key": "John Doe",
 "action":["access"],
  "userIDs":[
      {
         "namespace":"411",
         "value":"Wqersioejr-wdg",
         "type":"namespaceId",
         "deletedClientSide":false
      }
   ]
}
],
"include":[
      "adCloud"
   ],
    "regulation":"ccpa"
}
}

Data Fields That Are Returned for Access Requests

The following is an example of a personal information access response for Adobe Advertising.

{
    "jobId":"12345AD43E",
    "action":"access",
    "product":"adCloud",
    "status":"complete",
    "results":{
        "userIDs":[
            {
                "namespace":"411",
                "userID":" Wqersioejr-wdg "
            }
        ],
        "receiptData":{
            "impressionCount":"100",
            "clickCount":5,
            "geo":[
                "United States of America",
                "San Francisco CA"
            ],
            "profile":[
                {
                    "pixelid":"111",
                    "ut1":"abc",
                    "ut2":"def",
                    "ut3":"ghi",
                    "ut4":"jkl",
                    "ut5":"mno"
                },
                {
                    "pixelid":"123",
                    "ut1":"abc",
                    "ut2":"def",
                    "ut3":"ghi",
                    "ut4":"jkl",
                    "ut5":"mno"
                }
            ],
            "matchingSegments":[
                {
                    "segmentName":"AP4 - Art/Culture - In-Market",
                    "segmentID":"kV1mPa2aqPNWKSNtf325",
                    "serviceProvider":"Adobe"
                },
                {
                    "segmentName":"EMEA - UK - Health Food Buyers",
                    "segmentID":"eP2oJ2UPsfsDVDhvlGewx",
                    "serviceProvider":"BlueKai"
                }
            ]
        }
    }
}