Managing modifiers
Google Ads, Microsoft® Advertising, Yahoo! Japan Ads (delete actions only), and Yandex accounts only
Modifiers are adjectives or adverbs that can be added to or removed from a sentence without changing the basic sentence structure. You can create groups of modifiers to use as variables in various data fields in feed data templates. By including modifiers in account structure (campaign and ad group) fields, keywords, base URLs, and ads, you create one value for each associated modifier value. For example, if you use a modifier group variable in an ad headline, and the modifier group includes three modifiers (“cheap,” “discount,” and “affordable”), then three separate ads are created for each data row in the data feed — one for each modifier. Similarly, if you include a modifier group with multiple values in the base URL for an ad group, then one set of keywords is created for each of the resulting base URLs.
Each modifier group can include as many modifiers as you want. Each template can use only one modifier group.
Create a modifier group
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In the main menu, click Search > Campaigns > Advanced (ACM).
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In the toolbar above the data table, click Modifiers.
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Above the list of modifier groups, click Create.
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Specify the modifier group settings:
Name: The name of the modifier group.
Modifiers: The modifier values for the group (one per line).
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Click Save.
Edit a Modifier Group
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In the main menu, click Search > Campaigns > Advanced (ACM).
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In the toolbar above the data table, click Modifiers.
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In the list of modifier groups, click the modifier group name.
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Edit the modifier group settings:
Name: The name of the modifier group.
Modifiers: The modifier values for the group (one per line).
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Click Save.
Delete Modifier Groups
<modifier_group_name>) from the fields of existing templates. If you try to propagate data through a template using variables for modifiers that don’t exist, the job fail1.-
In the main menu, click Search > Campaigns > Advanced (ACM).
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In the toolbar above the data table, click Modifiers.
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Select the check box next to each modifier group that you want to delete.
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Above the list of modifier groups, click Delete.
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In the confirmation message, click Yes.
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(If necessary) Remove references to the modifier from all applicable templates.