DocumentationAdvertisingAdvertising Search, Social, & Commerce Guide

Replicate Google Ads campaigns in Microsoft® Advertising

Last update: Fri Nov 10 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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You can export your synced campaigns in a Google Ads account directly into a synced Microsoft® Advertising account as enhanced CPC (eCPC) campaigns. The existing bids and campaign budgets are scaled. Existing Search, Social, & Commerce tracking isn’t imported.

You can replicate the following types of campaigns and their campaign structure:

  • Google Ads search and display campaigns into Microsoft® Advertising search and display campaigns.

  • Google Display Network campaigns, including ad images, into Microsoft® Advertising audience campaigns on the Microsoft® Audience Network.

    If you want to replicate shopping feed-based display campaigns, then first replicate your Google Merchant Center product offers to Microsoft® Merchant Center. When you replicate the campaigns, select the Microsoft® Merchant Center store in the Import Options to link the store to your feed-based audience campaigns.

  • Google Ads performance max campaigns, including local inventory ads, into Microsoft® Advertising performance max campaigns.

You can choose to update the campaigns once; daily weekly, or monthly; or according to Microsoft® Advertising’s recommended schedule. You can optionally configure notifications every time an import job runs or when errors or changes occur. Once you import your campaigns into Microsoft® Advertising, you can check the status of your import job, review any error logs, manually run an import job, and edit, pause, enable, or delete your import schedule.

Not all campaign information is replicated, and you may need to add some information to your Microsoft® Advertising campaigns. For more information about what data is imported, see Microsoft® Advertising help on “What gets imported from Google Ads.” Because Search, Social, & Commerce tracking isn’t imported, you should also add tracking within the account, campaign, ad group, or ad settings.

Replicate Google Ads campaigns

NOTE
If you want to replicate shopping feed-based display campaigns, first replicate your Google Merchant Center product offers in Microsoft® Merchant Center. When you replicate the campaigns, select the Microsoft® Merchant Center store in the import options to link the store to your feed-based audience campaigns.

See what’s imported from Google Ads campaigns.

  1. In the Search, Social, & Commerce main menu, click Search > Tools > Import Campaigns.

  2. Click +Import.

  3. Specify the import settings:

    1. In the Select accounts section:

      1. Select the source and destination accounts.

      2. Click Get Credential Id from MSA.

      3. Log in to the destination Microsoft Advertising account, copy the credential ID that’s displayed, and paste the value in the Credential ID field.

    2. In the Select campaigns & ad groups section, specify the campaigns and ad groups to import.

    3. In the Customize your import section, specify the item types to import.

    4. In the Set schedule section, specify when to run the import job.

  4. Click Post.

  5. (Optional) Add Search, Social, & Commerce tracking within the account, campaign, ad group, or ad settings.

Edit schedule settings for a campaign import job

See what’s imported from Google Ads campaigns.

  1. In the main menu, click Search > Tools > Import Campaigns.

  2. Select the check box next to the import job, and then click Edit .

  3. In the Set schedule section, specify the schedule settings.

  4. Click Post.

View your campaign import jobs

You can list all import jobs, including the source Google Ads account, the target Microsoft® Advertising account, the import time or schedule, and the user who created the job. When you run an import job multiple times, including during regularly scheduled imports, each occurrence is listed as a separate job.

  • Do either of the following:

    • In the main menu, click Search > Tools > Import Campaigns.

      By default, the view opens to the List of Import Jobs tab.

    • From the Import Logs tab, click the List of Import Jobs tab.

Run a campaign import job

  1. In the main menu, click Search > Tools > Import Campaigns.

  2. Select the check box next to the import job.

  3. Click Run now .

View logs for your campaign import jobs campaign-import-log

You can list all completed or failed import jobs, including the start time, the source Google Ads account, the target Microsoft® Advertising account, the user who created the job, the number of successful and failed operations, and any email addresses that received notifications for each job. You can view further details about the changes to the target Microsoft® Advertising account that occurred for each job, including the number of items added, synced, deleted, and that produced errors for each entity level (such as campaign or keyword) in the account.

  1. In the main menu, click Search > Tools > Import Campaigns.

  2. Click the Import Logs tab.

  3. (Optional) To view details for any import job, click the value in the Summary column.

Campaign import job settings campaign-import-settings

Select accounts

Source Google Ads account: The synced Google Ads account from which campaign data is exported.

Credential ID: An ID that Microsoft® Advertising uses to represent your Google Ads credentials.

Auto-generation of Microsoft® Advertising credentials for import is unavailable because of Microsoft® Advertising limitations. Contact your Adobe Account Team, and they’ll generate the credentials and give you the ID.

Target Microsoft® Ads account: The synced Microsoft® Advertising account into which campaign data is imported.

Select campaigns & ad groups

[Data to import]: Specify the data to import:

  • Import all new and existing campaigns: To import data for all campaigns that already exist and campaigns that don’t exist in Microsoft® Advertising.

  • Import specific campaigns and adgroups: To select specific campaigns and ad groups.

    • To expand a campaign into its child ad groups, click > after the campaign name.

    • To select a campaign or ad group, select the item so that a checkmark appears.

    • To remove a campaign or ad group:

      • In the Campaigns or Adgroups column, deselect the campaign or ad group so that the checkmark disappears.

      • In the Selected column, click Delete .

Customize your import

Choose specific import options: Allows you to specify what to import, bids and budgets, and other options.

What to import: Defines the items to import. Options to import item categories are selected by default, with all items types selected. To include only specific item types, click Show advanced options and change the item types to include.

Bids and budgets: Defines which bid and budget settings to import, update, and customize.

Other options: Defines how to handle imported landing page URLs, tracking templates, and other campaign, ad, and targeting options.

Set schedule

Import name: The name of the import job.

When: When to import the specified campaigns: Auto (to let Microsoft® Advertising set a schedule to best optimize your campaigns), Now (to run the job when you post the job settings), Once at a specified time, Daily at a specified time, Weekly at a specified time, or Monthly at a specified time.

Receive email notifications: If and when to send email notifications about import jobs to the email addresses in the Send reports to field.

Send reports to: Email addresses to receive notifications about import jobs. Separate multiple addresses with commas (,).

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