About the tools to create and decode tracking tags

If you use the Adobe Advertising conversion tracking service, then you may create and decode tracking tags using the following tools:

  • The Conversion Tags tool lets you manually generate Adobe Advertising conversion-tracking tags to add to the “success” or “thank you” pages on your websites.

    note note
    NOTE
    The Adobe Account Team typically provides you with Adobe conversion-tracking tags, so you may not need this feature.
  • The Tracking URLs tool lets you manually generate a click-tracking URL, which is a tracking template or destination URL with Search, Social, & Commerce tracking for any keyword, ad, dynamic search ad, placement, product group, or sitelink for a supported ad network.

    For more information about whether to manually generate click-tracking URLs, see “When and how to generate click-tracking URLs.”

  • (Accounts with destination URLs only) The Decode Tracking URLs tool lets you remove the Search, Social, & Commerce code from a tracking-enabled destination URL to see what the base URL is.

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