Customer Journey Analytics Getting Started
To implement Customer Journey Analytics, you need to follow this workflow. Some initial tasks are performed in Adobe Experience Platform, and some in Customer Journey Analytics.
Prerequisites
Customer Journey Analytics is available for customers who
- Are provisioned for the Adobe Experience Platform, and
- Have purchased the Customer Journey Analytics SKU
Workflow
For information about migrating data from Adobe Analytics to Customer Journey Analytics, see:
- Utilizing Adobe Analytics report suite data in Customer Journey Analytics
- Ingest and use data from traditional Adobe Analytics
For information about replicating your Adobe Analytics projects in Customer Journey Analytics, as well as mapping project components from an Adobe Analytics report suite to a Customer Journey Analytics data view, see:
This step, performed in Adobe Experience Platform, involves several sub steps:
- Step 2a: Prepare your data schema: Use Adobe Experience Data Model (XDM) to standardize customer experience data and define schemas for customer experience management.
- Step 2b: Create a dataset based on the schema: Data in Platform consists of datasets, such as email datasets, CRM datasets, POS datasets, the Adobe Analytics dataset, etc… Each dataset consists of a schema and batches of data. You can create a dataset in Experience Platform.
- Step 2c: Ingest data into Experience Platform: Here, you have several options.
See Create or edit a connection.
See Create a data view.
See Perform basic analysis and Perform advanced analysis.
Quick start guides
The Data ingestion section provides quick start guides on the workflow above. These quick start guides illustrate how to ingest data from a variety of sources (including Adobe Analytics) in Adobe Experience Platform and then use that data in Customer Journey Analytics.