Segments topic_DC2917A2E8FD4B62816572F3F6EDA58A
You can create different types of segments in Workspace, depending on how complex they need to be, whether they should apply to this project only, etc. Here is a summary of segment types:
Videos
Using segments in Analysis Workspace:
Finding and creating segments:
Rolling date ranges in segments:
Create segments section_693CFADA668B4542B982446C2B4CF0F5
You can create different types of segments in Analysis Workspace:
- Quick segments
- Regular component-list segments that you create in the Segment Builder and that end up in the segment library (see below)
Create component-list segments section_3B07D458C43E42FDAF242BB3ACAF3E90
The segment rail under the Components menu shows
- Segments you or your company created
- Segment templates, as signified by the Adobe icon:
To create a segment of this type, you have 2 options. Both of them take you to the Segment Builder in Adobe Analytics, where you can find further instructions.
- In the left rail, click the plus sign (+) next to Segments:
or
- Go to Components > Segments, then click + Add.
Other methods for applying segments section_10FF2E309BA84618990EA5B473015894
Several other methods exist for applying segments to a freeform project.
Segment IQ
Segment IQ (also known as Segment Comparison) comprises the following features:
- Segment comparison panel: The core feature in Segment IQ. Drag two segments into the panel, and view a comprehensive report that shows statistically significant differences and overlap between the two audiences.
- Comparing segments in fallout: See how different audiences compare to each other in context of a fallout visualization.
More info
For an in-depth discussion of segmentation in Adobe Analytics, go here.