Supported Attributes for DCS API Calls

Private, customer-defined attributes.

The DCS accepts your own, private data when the key has a p_ prefix. Private data is used for trait evaluation, but it will not be logged or stored in our system. For example, lets say you have a trait defined as customers = p_age<25 and you pass in p_age=23 in an event call. Given these conditions, the user who meets the age-based qualification criteria qualifies for the trait, but the key-value pair is dropped after Audience Manager receives the request and is not logged.

Contains one or more pairs of data provider IDs ( DPID) and data provider user IDs ( DPUUID) assigned by Audience Manager. If you use multiple pairs of DPIDs and DPUUIDs, separate each pair with the non-printing character %01. For example: DPID%01DPUUUID.

d_cid replaces d_dpid and d_dpuuid, which are deprecated but still supported. See CID Replaces DPID and DPUUID.

Contains an integration code and an associated unique user ID in a single key-value pair.

d_cid_ic replaces d_dpid and d_dpuuid, which are deprecated but still supported. See CID Replaces DPID and DPUUID.

d_cts=1

d_cts=2

Optional. Enabled on customer request. Contact your Adobe Audience Manager consultant or Customer Care.

Indicates that traits and segments should be returned inside the JSON response.

• d_cts=1 returns legacy segment IDs for the segments.

• d_cts=2 returns segment IDs for the segments.

A sample response could look like the one below:

{     "stuff": [],     "uuid": "07955261652886032950143702505894272138",     "dcs_region": 7,     "traits": [420020, 5421506],     "segments": [984263, 985264],     "tid": "ss3OTqPiQp0=" }

d_dst_filter is a reserved attribute, used in the integration between Adobe Analytics and Audience Manager.

We advise against creating traits that use reserved attributes. Adobe may change reserved attributes at any time.

Allows Audience Manager to distinguish mobile requests from desktop requests. Supported values include:

• ios
• android
• browser
• all

Deprecated. d_rs is a reserved attribute, used in the legacy integration between Adobe Analytics and Audience Manager.

We advise against creating traits that use reserved attributes. Adobe may change reserved attributes at any time.

Required if you want a JSON response from the DCS.

• If you omit this, the DCS returns a pixel in the header.
• If you include this, the DCS returns a JSON object in the body of the response. See the example below. Your response could be more complex.

{     "stuff": [],     "uuid": "22920112968019678612904394744954398990",     "dcs_region": 7,     "tid": "ss3OTqPiQp0=" }

Passes a data source for trait evaluation. Only traits from this data source are evaluated.

For example, say you have:

• Trait T1 with:
• Trait rule: " key1 == val1"
• Data Source ( DPID): 1
• DPID integration code: ic1

• Trait T2 with:
• Trait rule: " key2 == val2"
• Data Source (DPID): 2
• DPID integration code: ic2

In a sample call, yourcompany.demdex.net/event?key1=val1&key2=val2&d_tdpid=1, only trait T1 is returned.

The purpose is identical to the d_tdpid parameter described above. However, in this case, the data source is passed using the integration code.

Keeping the traits described above, consider the sample call:

For yourcompany.demdex.net/event?key1=val1&key2=val2&d_tdpid_ic=ic2, only trait T2 is returned.