Documentation Updates 2020

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• Predictive Audiences Model Cloning: You can now clone existing models and change their configuration based on your needs. Read Cloning and Editing Predictive Audience Models for more information.
• Predictive Audiences Batch Classification: In addition to classifying visitors in distinct personas in real-time, Predictive Audiences now supports batch classification, helping you classify onboarded users and activate to batch destinations.

We’ve updated the methodology we use for calculating Overlap Reports (Trait-to-Trait, Segment-to-Trait, Segment-to-Segment). Overlap Reports computation is now based on reporting uniques and MinHash signatures (rather than 1/54 data sampling).

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Accessibility refers to a series of features that make a software product usable, with as little effort as possible from users with various disabilities, such as visual, auditory, cognitive, motor, or other kind. To make Audience Manager easier to use for everyone, we’ve developed support for multiple accessibility features, detailed in this article.

Inbound S3 filenames and inbound FTP filenames

We updated the definitions and provided examples for the DPID and DPID_TARGET_DATA_OWNER fields in the file name syntax.

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You can now use People-Based Destinations to target users via Google Customer Match. Before you can use People-Based Destinations to send your first-party audience segments to a Google Customer Match destination, it is mandatory that Google adds you to their allow list. Check the People-Based Destinations documentation for details.

You can now use the new SFTP servers (ftp-in-gtw and ftp-out-gtw) that use AWS SFTP Gateway over S3.

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The new section, Understand segment population differences between Audience Manager and Experience Platform, describes possible reasons why population numbers can vary between Experience Platform and Audience Manager.

We added a new section, JWT (Service Account) Authentication using Adobe I/O. Refer to this section to authenticate to the Audience Manager APIs using Adobe I/O.

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The new section in the Audience Sharing Between Audience Manager and Adobe Experience Platform article includes a mapping between Audience Manager data export controls and Experience Platform data usage labels.

Continuing Adobe’s focus on Privacy by Design, we are upgrading the Audience Manager Plug-in for IAB TCF to the IAB Transparency & Consent Framework (TCF) version 2.0, starting June 10th, 2020. Customers who have implemented the Audience Manager Plug-in for IAB TCF must upgrade to version 2.0 by August 15, 2020, in order to continue using the feature. After August 15th, 2020, version 1.1 will be deprecated, and will no longer be supported.

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We uploaded a new bulk management tools worksheet that:

• Allows you to list the subfolders in your trait hierarchy (AAM-51528);
• Retrieves metrics when prompted for traits associated to CRM IDs (cross-device IDs) (AAM-52135);
• Fixes a language encoding issue for Korean characters (AAM-AAM-54006).

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Predictive Audiences help you classify an unknown audience into distinct personas, in real-time, using advanced data science techniques.

In a marketing context, a persona is an audience segment defined by visitors, users, or potential buyers, who share a specific set of traits, such as demographics, browsing habits, shopping history, etc.

Predictive Audiences models take this concept a step further, by enabling you to use Audience Manager’s machine learning capabilities to classify unknown audiences into distinct personas.

Audience Manager helps you achieve this by calculating the propensity of your unknown first-party audience for a set of known first-party audiences.

Additional Profile Merge Rules Enhancements

Profile Merge Rules give Audience Manager customers the ability to define, manage, and activate audience segments based on identity rather than devices.

As of April 29, Audience Manager customers will be able to better understand the breakdown of device and cross-device ID populations for trait and segments within both individual segmentation and bulk reporting in the Audience Manager user interface.

This will allow for better insights into identity within Audience Manager, giving customers a holistic view on total segment population by device, person, and household. Bulk trait exports of both cross-device and device IDs will also be updated to reflect these enhancements.

Specific updates include the ability to:

• Report against cross-device IDs in the General and Trend reports;
• Enhance the Trait Selector in the Segment Builder to include trait populations keyed off CRM IDs;
• Create accurate trait exports keyed off cross-device IDs;
• Create accurate trait exports keyed off device IDs (should exclude authenticated traits);
• Return correct counts for traits associated to CRM IDs when requested using the BAAAM tool.

We’ve added a new section to our documentation portal, which includes answers to the most frequent questions received by our Customer Support team.

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A new version of the worksheet is available for you, which fixes an issue some customers were facing when creating algorithmic models in the 64-bit versions of Windows operating system. Download the latest version here.

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We’ve added two sample use cases to the Role-Based Access Control (RBAC) documentation, to help you better understand how RBAC can make your Audience Manager administration easier.

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The Activity Usage Report helps you view and track the activity usage of your Audience Manager instance, giving you a clear idea of how your activity usage compares to your contractual commitment.

This page displays information about every server-to-server integration between Audience Manager and industry partners. Use the list to understand which partners can receive mobile device IDs from Audience Manager, which partners can receive unsegment information, and more.

We updated this page to highlight Adobe Experience Platform Tags as the preferred way to forward data from Adobe Analytics to Audience Manager.

We updated the answer to “Can I upload an inbound data file (.sync or .overwrite file) before deploying Audience Manager code into production?” to reflect current Profile Merge Rules functionality.