Code Syntax Used in the Segment Expression Editor

Segment Builder lets you build trait rules for a segment using a code editor. Click the Segment Expressions (Code View) tab in the Traits panel to access this feature.

Expression Builder Code Syntax

You can add trait rules to a segment with code instead of using drag and drop features. When coding, replace italicized elements in the example with an actual expression or value. The base code uses following syntax:

FREQUENCY([<traitID1>T,<traitID2>T]<Recency Operator><Numeric Value>D)
<Frequency Operator><Numeric Value>

Join Segments with Boolean Operators

To build groups of segments, wrap the frequency function in parenthesis and set the relationship between each expression with a Boolean operator (AND, OR, and NOT).

Parameters

Allowed Recency and Frequency Operators

Set recency and frequency intervals with a comparison operator and an integer. Segment Builder uses standard expressions like < (less than), > (greater than), == (equal), etc. However, the types of allowed operators vary when you set recency or frequency. The table below lists the allowed recency/frequency operators.