Requirements and Methods of Sending Segments to Google Ad Manager Using Google Publisher Tags ( GPT)
You can send qualified segments to Google Ad Manager (formerly DFP) either through a client-side or through a server-side integration. Requirements and related information about both methods are listed below.
Client-Side Integration
For a client-side integration, you need to set up a GPT destination in Audience Manager. Consider the following points when you want to set up GPT as an Audience Manager destination:
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Add DIL: Deploy Data Integration Library (DIL) code on all the pages you want to target. DIL writes Audience Manager segment data and user IDs to cookies that get used by GPT for targeting.
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Create a Cookie Destination: GPT must be set up as a cookie-based destination in Audience Manager.
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Implement Cookie Checking Code: Wrap the GPT
.setTargetingAPI method in our recommended cookie checking code. This code helps prevent errors by looking for valid AAM cookies before the.setTargetingmethod gets invoked. -
Add the
AamGptFunction: TheAamGptcode captures data from Audience Manager cookies and sends it to GPT. Place the Audience Manager Code for Google Publisher Tags (AamGpt) at the top of the page or inside the<head>code block.note note NOTE The AamGptfunction is not required if you use your own code to read Audience Manager cookie data. -
Send Delivery Logs to Audience Manager: If you want a segment delivery report (optional), provide Audience Manager with a daily log that contains impression-level delivery data. The data can be in a raw format, but each record must contain the Audience Manager
UUID. Audience Manager can pick up or receive these via FTP.
Only Qualified Segments are Sent to GPT
The amount of data passed in to GPT depends on how many segments a particular user qualifies for. For example, say you set up 100 Audience Manager segments. If a site visitor qualifies for five of them, then only those five segments get sent to GPT (not all 100).
Server-Side Integration
Talk to your Audience Manager consultant or Customer Care if you want to set up a server-side integration with Google Ad Manager, using GPT. You’ll need to provide your Google Ad Manager account Network ID and Audience Link ID.