AB testing: Configure the deliveries in the workflow step-4--configuring-the-deliveries-in-the-workflow
Once populations are created, you can configure the deliveries. In this use case, the first two deliveries enable you to send different contents to population A and B. The third delivery is the fall-back delivery: it will be sent to the recipients who do not belong to A nor B. Its content will be calculated by a script and will be identical to either A or B, depending on which one scored the highest open rate. We need to configure a wait period for the third delivery, to find out the outcome of deliveries A and B. This is why the third delivery includes a Wait activity.
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Go to the Split activity and link the transition destined for population A to one of the email deliveries already in the workflow.
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Double-click the delivery to open it.
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Using the drop-down list, select the template for delivery A.
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Click Continue to view the delivery, then save it.
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Link the transition of the Split activity destined for population B to the second email delivery.
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Open the delivery and select the template in delivery B, then save the delivery.
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Link the transition destined for the remaining population to the Wait activity.
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Open the Wait activity and configure a 5-day waiting period.
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Link the Wait activity to the JavaScript code activity.
You can now create the script. Learn more.