How to use a landing page lp-use-cases
To make proper use of your landing page, you should reference it as a link in a delivery using the dedicated option.
In the Adobe Campaign Web inferface, four out-of-the-box templates allow you to implement different use cases. However, the main steps remain the same and are detailed below.
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Create a landing page and select the template of your choice, according to your use case.
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Define the landing page properties and settings.
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According to your case, select the Acquisition, Subscription, Unsubscription or Denylist page.
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The content of the page is displayed. Select the part corresponding to the landing page form.
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Edit your content according to the selected template:
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Modify the rest of your content as needed, save your changes and close.
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Edit the Confirmation page as needed, as well as the Error and Expiration pages. The Confirmation page will be displayed to your recipients once they submit the form.
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Create an email delivery to drive traffic to the landing page.
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Insert a link into your message content. Select Landing page as the Link type and choose the landing page that you created.
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note note NOTE To be able to send your message, make sure the landing page you select is not expired yet. Learn more
Once they receive the email, if your recipients click the link to the landing page and submit the form:
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They will be directed to the confirmation page.
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Any other action defined in your landing page will be applied. For example, users will be subscribed to your service, or they will not receive any more communications from you.
Below are some examples of how you can use Adobe Campaign landing pages in the different possible use cases.
Profile acquisition lp-acquisition
The first template enables you to add or update a profile to the Campaign database.
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When creating your landing page, select the Acquisition template.
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In the landing page properties, make sure to select the Pre-fill with the data referenced in the form option in order to preload any existing information from the profile and avoid creating duplicates.
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Select the Acquisition page to edit its content.
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Edit the text fields as needed, according to the information you want to gather on your profiles.
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Additionally, you can add a checkbox inviting your customers to subscribe to your newsletter service. Learn how to create a service
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Adjust your content as needed and save your changes.
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Review and publish your landing page.
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Create an email and add a link to your landing page.
Once they receive the email, if your recipients click the link to the landing page and submit the form, their profile will be added to the Campaign database, or updated with the information they provided.
If they opted in to receive your newsletter, they will be subscribed to the corresponding service.
Subscription to a service lp-subscription
One of the most common use cases consists in inviting your customers to subscribe to a service (such as a newsletter or an event) through a landing page. Follow the steps below.
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Start by creating a confirmation template for users subscribing to your event, so that you can select it easily when creating the service. Learn more
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Create a subscription service, which will store the registered users to your event. Learn how to create a service
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Select the template that you created as the confirmation email the users will receive upon subscribing.
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Create a landing page to enable your recipients to register for your event. Select the Subscription template.
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Select the Subscription page to edit its content.
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The content of the page is displayed. Select the part corresponding to the landing page form and expand the Checkbox 1 section.
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In the Subscriptions & services field, select the service that you created for your event. Leave the Subscribe in if checked option enabled.
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Adjust your content as needed and save your changes.
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Review and publish your landing page.
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Create an email and add a link to drive traffic to the registration landing page.
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Design the email to announce that registration is now open for your event.
Once they receive the email, if your recipients click the link to the landing page, and submit the form, they will be directed to the confirmation page and they will be added to the subscription list.
Unsubscription lp-unsubscription
You can enable your customers to unsubscribe from a service using a landing page.
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Make sure you have created a confirmation template for users unsubscribing from your service, so that you can select it easily when creating the service. Learn more
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In your subscription service, select the template that you created as the confirmation email the users will receive upon unsubscribing.
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Create a landing page. Select the Unsubscription template.
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Select the Unsubscription page to edit its content.
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The content of the page is displayed. Select the part corresponding to the landing page form.
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You can add a Checkbox section, select the service and select the Unsubscribe if checked option.
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You can also expand the Call to action section and select the Additional updates option. Select the service and check the Opt out option.
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Adjust your content as needed and save your changes.
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Review and publish your landing page.
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Create an email and add a link to the landing page.
Once they receive the email, if your recipients click the link to the landing page, and submit the form, they will be directed to the unsubscription confirmation page and they will be removed from the corresponding subscription service.
Denylist lp-denylist
Providing the capability to recipients to unsubscribe from receiving communications from a brand is a legal requirement. Therefore, you must always include an unsubscribe link in every email sent out to recipients. Upon clicking this link, the recipients will be directed to a landing page including a button to confirm opting out.
You can set up a Denylist landing page that will enable users to opt out from all deliveries.
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When creating your landing page, select the Denylist template.
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Select the Denylist page to edit its content.
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Expand the Call to action section and select the Additional updates option.
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From the corresponding drop-down list, select Channel (email) to enable your recipients to opt out from email communications only. You can also select By all channel for opting them all from all communications on all channels.
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Adjust your content as needed and save your changes.
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Review and publish your landing page.
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Create an email and add a link to your landing page in order to enable users to opt out from receiving communications.
Once they receive the email, if your recipients click the link to the landing page and submit the form, they will be directed to the denylist confirmation page and their profile will be updated with the information they provided.
To check that the corresponding profile’s choice has been updated, browse to the Profiles menu and select that profile.
For example, if you chose to update the Channel (email) option in your landing page, the No longer contact by email option will be checked.
This profile will not receive email communications from your brand unless subscribed again.