Global reports for the SMS channel campaign-reports-sms
The global reports provide users with a comprehensive overview of traffic and engagement metrics at a channel-level.
Navigate to the Reports menu within the Reporting section. You can filter your data depending on the Report date, folder or rules. Learn more
Delivery summary delivery-summary-sms
Delivery overview delivery-overview-sms
The Delivery Overview report offers comprehensive key performance indicators (KPIs) providing in-depth insights into the interaction patterns of your visitors with each SMS delivery. The following metrics are outlined below.
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Messages to deliver: Total number of messages processed during the delivery preparation.
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Delivered: Percentage of messages successfully sent, in relation to the total number of sent messages.
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Click-through rate: Percentage of distinct recipients who clicked in a delivery at least once.
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Errors: Percentage of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Targeted audience delivery-summary-sms-initial-target
The Targeted audience table and graph present data related to your recipients for each sent SMS delivery. Metrics are detailed below.
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Targeted audience: Total number of targeted recipients.
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Message to deliver: Total number of messages to be delivered after delivery preparation.
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Exclusion: Total number of addresses ignored during the analysis when applying rules: address missing, quarantined, on denylist, etc.
Delivery statistics delivery-summary-sms-exec-stats
The Delivery statistics table details the success of your every SMS delivery. Metrics are detailed below.
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Total messages: Total number of messages to be delivered after delivery preparation.
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Success: Number of messages processed successfully in relation to the number of messages to be delivered.
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Errors / Bounces: Total number of errors cumulated during deliveries and automatic rebound processing in relation to the number of messages to be delivered.
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New quarantines: Total number of addresses quarantined following a failed delivery (user unknown, invalid domain) in relation to the number of messages to be delivered.
SMS error types are listed in the Adobe Campaign v8 (client console) documentation.
Causes of exclusion causes-exclusion
The Causes of exclusion graph and table display the reasons that prevented user profiles, which were excluded from the targeted profiles, from receiving your SMS deliveries.
Error types are listed in the Adobe Campaign v8 (client console) documentation.
Delivery throughput delivery-throughput-sms
The Delivery Throughput report offers comprehensive insights into the effectiveness of the SMS messages delivery system, offering a detailed summary of success and error rates over a specified period.