Certification journey for Adobe Experience Manager Sites Business Practitioner Expert
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details
- Level: Expert (1-3 years’ experience)
- Passing Score: 32/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English, Japanese
- Cost: $225 (global) / $150 (India)
- Exam ID: AD0-E121 (English), AD0-E121-J (Japanese)
Intended audience
- Solution consultant
- Consumer experience professionals
- Product owners of solution being designed and implemented
- Business analysts
- Solution architects
- Individuals in partner organizations and freelancers who perform an analyst job role for AEM solutions
- Marketing specialists who know the features and capabilities needed to engage developers to define a solution for business needs
- Customers who use the product (i.e., Power Users)
Minimum experience
You should have:
- Experience with AEM features and capabilities needed to engage developers to find business solutions
- The ability to use AEM products to manage content to drive digital experiences
- An understanding of what modules are present
- A deeper insight into modules such as Sites, Assets, and Forms
Additionally, you should be familiar with the following technologies and environments:
- Content management tools
- Digital asset management tools
- Projects
- Forms
- Experience fragments and content fragments
- Screens
- Workflows
- Launches
- CRXDE Lite
- User administration
- Multi-site management
- Monitoring tools
- Versioning
- Personalization and context hub
- SPA Editor
- Tagging
- Browser usage
- General understanding of the Web
- Responsive web design concepts
Exam objectives and scope
This section provides information on the exam content.
Section 1: Education (22%)
- List relevant AEM features and capabilities
- Recommend how to leverage AEM features to meet business needs
- Apply procedural concepts necessary to conduct training for content editors
Section 2: Architecture (24%)
- Recommend an Information Architecture to leverage AEM Standard Features to meet business needs using on-prem or Adobe hosted (Cloud) environment
- Describe how AEM integrates with third-party services
- Determine how to define roles and permissions
- Describe caching approaches
Section 3: Business Analysis (38%)
- Map standard modules of AEM to different business problems for the customer
- Apply content management concepts for AEM modules
- Identify typical project stakeholders
- Apply procedural concepts necessary to support collaboration of all parties involved
- Determine how to meet the core business goals while remaining within budget and/or scope
- Determine how questions from developers should be answered with respect to the business goals
Section 4: Setup and Implementation (16%)
- Determine how to configure and use content components to show best practices of AEM
- Verify the correct implementation of features, and locate and describe occurring errors
Readiness questionnaire
This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.
Take the online readiness questionnaire
How to get certified
These steps take you through the certification process from beginning to end.
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IMPORTANT |
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
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Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: Education
- AEM 6.5 Developing User Guide
- Learn about AEM 6.5 capabilities
- AEM Sites videos and tutorials
- Launches
- First steps for authors
- Content editing best practices
- Creating and organizing pages
- Concept of authoring and publishing
Section 2: Architecture
- An Introduction to Adobe Experience Manager as a Cloud Service
- Learn About AEM 6.5 Capabilities
- Adobe Experience Manager documentation
- Integrating with third-party services
- Solutions integration
- Experience Cloud integrations overview
- Managing user roles and permissions
- Roles and permissions
- Users, roles, and permissions
- Manage users, groups, and user roles
- Caching secured content
- Chapter 1 - Dispatcher concepts, patterns and antipatterns
- Chapter 2 – Infrastructure
- Chapter 3 - Advanced caching topics
Section 3: Business analysis
- Develop global websites in AEM
- AEM core concepts
- Components overview
- Content Architecture
- Managing Projects - Best Practices Checklist
- Considerations as Projects are Scoped
- Delivery and planning approach
- User Experience Prototyping
- Managing legal contracts
- Roles and Project Phases
- Adobe Experience Manager and Creative Cloud integration best practices
- Managing Projects - Best Practices Checklist
- Resources
- The Checklist - Further Reference
Section 4: Setup and implementation
- AEM 6.4 Developing User Guide
- AEM Development - Guidelines and Best Practices
- Components Overview
- Component Guidelines
- Components
- Localization Features of the Core Components
- Search Feature
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Take a practice test
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
To take the practice test:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
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NOTE |
Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
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Quantity | Discount |
10-24 | 20% |
25-49 | 25% |
50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
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IMPORTANT |
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
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Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
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Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
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Take your exam.
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You must log in to the Adobe Credential Management System before clicking on the Examity button below. |
Schedule or take exam AD0-E121 (English)
Go to Examity portal - English exam
Schedule or take exam AD0-E121-J (Japanese)
Please schedule your exam between Sunday – Thursday 5pm – 2am ET to ensure we are able to assign a Japanese-speaking proctor. If you schedule outside of these hours, we cannot guarantee a Japanese-speaking proctor.
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.