Certification journey for Adobe Marketo Engage Architect Master
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details
- Prerequisite: Active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification
- Level: Master (3-5 years’ experience)
- Practitioner certification
- Passing Score: 32/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English
- Cost: $225 (global) / $150 (India)
- Exam ID: AD0-E560
Intended audience
- Marketing technology manager
- Senior/Marketing operations manager
- Marketing operations director
- Senior Director/Manager for revenue operations
- Marketing operations/technology/automation consultants
- Marketing technologist
- Campaign manager
- Marketing automation manager
- Digital marketing
- Demand generation manager
- Solutions architect
- Business systems analyst
- CRM manager
- CRM/Lifecycle marketing manager
Minimum experience
You should have:
- A current certification as an Marketo Engage Business Practitioner Certified Expert
- At least five years of experience preferably with multiple instances of Marketo Engage
- An understanding of the business impact and effectively explain/communicate their solution to the stakeholders (technical and non-technical) at different levels
- The ability to conceptualize a solution and translate to a Marketo Engage architecture, understand the business processes impacted by integrations
- Familiarity with the principles of architecting an instance
Additionally, you should be familiar with the following tools and technologies:
- Adobe Marketo Engage features, functionality, and apps
- Database systems
- API connectivity
- CRM platform
- Marketing technology platforms
Exam objectives and scope
This section provides information on the exam content.
Section 1: Project Leadership (16%)
- Given a case study, identify the right stakeholders
- Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
- Given a modified process, determine who needs enablement and efficient enablement rollout plan
- Evaluate an audit and recommend priorities and timeline
Section 2: Marketo Engage Architecture Design (48%)
- Gather requirements/needs and recommend a lead management and lifecycle design
- Review an existing implementation and provide findings
- Given a business need, identify the different behaviors for scoring
- Review an existing implementation, recommend actions to scale campaign execution
- Outline an operational procedure for lead routing multiple countries
- Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
- Identify the different types of integrations and when to use them
- Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
- Appraise a set of requirements and recommend an approach to campaign logic
Section 3: Reporting and Attribution (20%)
- Given a model to review, explain the concept of detours in the lifecycle modeler
- Given an online advertising or organic social or content, recommend an approach for reporting
- Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes
- Identify metrics to use in a given report type
- Identify how to track multi-channel attribution to evaluate ROI
- Identify and describe the pros and cons of different attribution models
- Given a business requirement, describe the effects of channel set up to reporting
Section 4: Advanced Operations (16%)
- Given a scenario, identify appropriate steps to improve management or governance
- Given a set of requirements, recommend an efficient data schema
- Evaluate a customer’s implementation and recommend actions to improve deliverability
- Evaluate a customer’s implementation and recommend actions to improve administration management
- Gather information about a client’s implementation and recommend security practices
- Explain the applicability of workspace and partitions for a given scenario
Readiness questionnaire
This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.
Take the online readiness questionnaire
How to get certified
These steps take you through the certification process from beginning to end.
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| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
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| Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: Project Leadership
Section 2: Adobe Marketo Engage architecture design
- Reporting Overview
- Instructions for Creating a Custom Sync Rule
- The Definitive Guide to Lead Scoring
Section 3: Reporting and attribution
Section 4: Advanced operations
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Sample questions
The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.
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Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
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| Quantity | Discount |
| 10-24 | 20% |
| 25-49 | 25% |
| 50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
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| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
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Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
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Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
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Take your exam.
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| You must log in to the Adobe Credential Management System before clicking on the Examity button below. |
Schedule or take exam AD0-E560
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| IMPORTANT |
| This certification has a prerequisite. You MUST have an active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification in order to take the Adobe Marketo Engage Architect Master exam. |
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.