Expected Adobe Commerce Data

The customer\_entity and related tables describe the information associated with each registered customer in your database, like their email address and registration date. With this information, you can begin segmenting by customer-level attributes and cohorts.

The sales\_flat\_order table records all orders, including the created\_at timestamp that the order was placed and the base\_grand\_total field that sums up revenue. These fields are the basis for your order-level metrics. If the order was made by a registered customer, the customer\_id field links back to the customer\_entity table to allow analysis on customer buying behavior.

The sales\_flat\_order\_item table records each item belonging to an order. This includes the price and qty\_ordered fields, and the order\_id field which connects to the sales\_flat\_order table. This table is the foundation for metrics like Item sold, and allows you to segment by product and product type.

The catalog\_product\_entity table stores information on product-level attributes, like category, size, and color.

Your products belong to one or many different product categories, depending on how your Commerce build is set up. The catalog\_category\_entity table stores the hierarchy of these categories (Apparel > Tops > T-Shirts, for example), and the catalog\_category\_product table logs the connections between your products and those categories.