View Amazon listing details
The Product Listing Details page shows additional information on your active product listings, including the Listing Activity Log which shows the changes on an individual SKU / Product. This information can help you understand competitive metrics on your products and on individual SKU/product changes. Additional information on this page includes:
- Listing Details - Product details including the Name and Amazon Seller SKU
- Listing Activity Log - Historical record of all the changes that have occurred for this listing, such as pricing and quantity/stock changes. No further actions are required. This log is provided for review to understand the change history.
- Buy Box Competitor Pricing - Data for Amazon’s Buy Box status and competitor pricing
- Lowest Competitor Pricing - Information about the lowest Amazon competitor’s pricing and feedback information
Amazon sales channel home pages share some common workspace controls that allow you to customize the data that is displayed.
Listing details
The displayed product information includes:
- Amazon Name
- Catalog (Magento) SKU
- Amazon Seller SKU
Listing activity log
Shows all recent activity for the Amazon listing. Information shown includes:
- Amazon Seller SKU: Identifies the Stock Keeping Unit (SKU) defined for the listing.
- ASIN: Identifies the 10-digit Amazon product identifier.
- Listing Action: Identifies the type of action that occurred for the listing.
- Comments: Provides additional details related to the type of listing action that occurred.
- Executed At: Identifies the date and time the action occurred.
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Buy Box competitor pricing
This tab displays information about the Amazon merchant who holds the Buy Box position for the listing. This information can be used to understand the price positioning of your competitors on Amazon. Information shown includes:
- ASIN: The 10-digit Amazon product identifier.
- Is Seller: Identifies if you are the Buy Box seller. Options Yes / No.
- Condition: Identifies the condition defined for the listing.
- Listing Price: Identifies the price at which the listing was published.
- Shipping Price: Identifies the shipping price added to the listing.
- Landed Price: Identifies the listing price plus the shipping price for the listing.
- Last Updated: Identifies the date and time the pricing information was updated from Amazon.
Lowest competitor pricing
This tab displays information about Amazon competitors for the same listing. This information can be used to understand price positioning and lowest competitor pricing. Information shown includes:
- ASIN: The 10-digit Amazon product identifier.
- Condition: Identifies the condition defined for the listing.
- Fulfillment Channel: Identifies the party responsible for fulfillment. Options: Merchant/Amazon.
- Listing Price: Identifies the price at which the listing was published.
- Shipping Price: Identifies the shipping price added to the listing.
- Landed Price: Identifies the listing price plus the shipping price for the listing.
- Feedback Rating: Identifies the Amazon feedback rating for the lowest price merchant.
- Feedback Count: Identifies the Amazon feedback count for the lowest price merchant.
- Last Updated: Identifies the date and time the pricing information was updated from Amazon.
