DocumentationAEM as a Cloud ServiceUser Guide

Managing Audiences managing-audiences

Last update: Mon Nov 20 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

The Audiences console enables you to create, organize, and manage audiences for your Adobe Target account or manage segments for ContextHub:

  • Add Audiences - either Adobe Target audiences or ContextHub segments.
  • Manage audiences.

An Audience, called segment in ContextHub, is a class of visitors defined by specific criteria, which then determines who sees a targeted activity. When you target an activity, you can either select audiences directly in the Targeting process or create new ones in the Audiences console.

In the Audiences console, audiences are organized by brand.

Audiences are available in Targeting mode for authoring targeted content, where you can also create audiences (but you need to create Adobe Target audiences in the Audiences console). Audiences that you create in Targeting mode appear in the Audiences console.

Audiences are displayed with a label describing what kind of audience is defined:

  • CH - ContextHub segment
  • AT - Adobe Target audience

Creating a ContextHub Segment in the Audiences Console creating-a-contexthub-segment-in-the-audiences-console

You can create a ContextHub segment either in the Audiences console or during the targeting process.

To create a ContextHub segment in the Audiences console:

  1. In the Navigation console, select Personalization. Select Audiences.

  2. Select Create ContextHub Segment.

    Creating a segment

  3. In the New ContextHub Segment dialog box, enter a title and adjust the boost and click Create. Your new ContextHub segment appears in the audience list.

    note note
    NOTE
    You can sort the modified list by tapping or clicking Modified to sort by descending order to see any created audiences.

For further detail about creating segments using ContextHub, see the Configuring Segmentation with ContextHub documentation.

Creating an Adobe Target Audience Using the Audience Console creating-an-adobe-target-audience-using-the-audience-console

You can create Adobe Target audiences directly in AEM using the Audiences console.

Audiences are defined by rules that determine who is included in a target activity. An audience definition can include multiple rules and each rule can include multiple parameters.

When you use more than one rule, these rules are combined by the Boolean operator AND, which means that any potential audience member must meet all the defined conditions to be included in the activity. For example, if you define an OS rule AND a browser rule, only visitors using both the defined OS AND the defined browser are included in the activity.

NOTE
If you do not see Create Target Audience in the Create menu, you do not have the necessary permissions to create an audience. You need write permissions under /etc/segmentation to be able to create audiences. The group content-authors has write permissions by default.

To create an Adobe Target audience:

  1. In the Navigation console, select Personalization. Select Audiences.

    Navigating to audiences

  2. In the Audiences console, select Create and then Create Target Audience.

    Creating a Target audience

  3. In the Adobe Target Configuration dialog box, select the target configuration and select OK.

  4. In the Rule#1 area, select the attribute type and enter any attribute information in the fields that are available. When finished, select the check mark to the right of the attribute to save it. See Attributes and their options for information on all the attributes.

  5. Click Add Rule to add another rule. Enter as many rules as needed. Rules are combined with the boolean operator AND, which means that the audience must meet all the requirements of each rule to be eligible for an activity.

  6. Select Next.

  7. Enter a name for the audience and select Save.

  8. Select Save. Your audience is listed in the Audience list.

Attributes and their Options attributes-and-their-options

You can create targeting rules for each of the following attributes:

Attribute
Description
For more information
Mobile
Target mobile devices based on parameters such as mobile device, type of device, device vendor, screen dimensions (by pixels), and more.
See Mobile documentation at Adobe Target.
Custom
Custom parameters are mbox parameters. If you pass any mbox parameters to mboxes, or use the targetPageParams function, those parameters appear here for use in audiences.
See Custom Parameters documentation at Adobe Target.
OS
You can target visitors who use a certain operating system.
Target users who are using Linux, Macintosh, or Windows.
Site Pages
Target visitors who are on a specific page or have a specific mbox parameter.
See Site Pages documentation at Adobe Target.
Browser
You can target users who use a specific browser or specific browser options when they visit your page.
See Browser options documentation at Adobe Target.
Visitor Profile
Target visitors who meet specific profile parameters.
See Visitor Profile documentation at Adobe Target.
Traffic Sources
Target visitors based on the search engine or landing page that refers them to your site.
See Traffic Sources documentation at Adobe Target.

Modifying an Audience in the Audiences Console modifying-an-audience-in-the-audiences-console

NOTE
You can only edit Adobe Target audiences that were created in the same AEM instance where you are editing. Target audiences created in different AEM environments cannot be edited.

You can edit any ContextHub audience from the Audiences console. You can also edit Adobe Target audiences, but only those that were created in AEM:

  1. In the Navigation console, select Personalization. Select Audiences.
  2. Select the icon next to the ContextHub segment you want to edit, and select Edit.
  3. Make any edits in the segment editor. See the ContextHub documentation for more information.
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