Project Roles and Responsibilities

As an experienced AEM implementor, you will likely have seen the roles being referred to as Authors, Developers, and IT/Technicians.

In a typical AEM Screens project, the roles are further refined as they each serves important purpose in the project.

The diagram below shows the roles that we will refer to throughout the guide.

Defining Roles

The following section provides an overview on the target audience:

Adobe

Adobe includes Adobe Managed Services resources like the CSE (Customer Success Engineer) and Adobe Support.

AEM Implementors

AEM Implementors are responsible for performing development and integration tasks to develop the user experience, custom templates, and back-end integrations for AEM.

Custom features required to address end-customer UX (User Experience) parameters are also captured and delivered through this process.

AEM Implementors will typically deploy custom functionality in phases over time to locations. For example, they might first establish support for playback of basic looped video or static graphic content. The next phase might include enabling the ability to support playback of localized content through dynamic templates and metadata tags, with additional phases incorporating support for interactive elements via touch screens, sensors, dynamic triggers, and so on.

AV Integrators

The A/V Integrator is the Hardware Vendor/Partner. This is the party that deals with retail design and site preparation, including hardware acquisition, configuration, and deployment. It is typically a contracted 3rd party who has access to a Network Operations Center (NOC). In many cases the A/V Integrator is the project owner due to its continuous involvement post-launch.

An AV Integrator is responsible for conducting discovery with end-customers to define requirements determining project scope to design, build and effectively manage deployments around digital signage hardware.

Considering Hardware Partner

It is crucial to select the right Hardware Partner. The following questions must be considered:

Business Strategists

The Business Strategists represent the decision makers at the company. This role is heavily involved in the discovery and requirements stages and is the main driver of the project.

They are the ones defining requirements and setting up KPI metrics. Business Strategy could be the following:

The Creatives and Content Management team work closely with the Strategy team and turn requirements into client experiences. They drive the overall UX design and curate contents that complements the brand.

The Creatives and Content Management could be the following:

Project Managers

Project Managers typically manage the entire deployment for your AEM Screens deployment. A project manager is the point person for the entire implementation of the designated project and performs major responsibilities such as setting timelines, handling team needs and communications, addressing challenges, and ensuring that goals are met.

Project Stages

To support a successful Digital Signage deployment, it is customary to segment the project into 3 stages.  These stages are commonly referred to as Days. These are not literal days but designations for each major stage of the project.

RACI Chart

The following is a sample RACI chart using the role definitions.

RACI definitions

The following is a sample RACI chart using the role definitions and provides an example of common tasks and considerations in an AEM Screens project.

The following table summarizes the Day Zero: Pre-sales Considerations:

The following table summarizes the Day One: Project Implementation (Application Design):

The following table summarizes the Day One: Project Implementation (Retail Readiness):

The following table summarizes the Day One: Day One: Project Implementation (Hardware):

The following table summarizes the Day Two: Post Launch Support RACI Chart: