Pinterest Customer List connection
Overview overview
Create audiences from your customer lists, people who’ve visited your site or people who have already interacted with your content on Pinterest.
Prerequisites prerequisites
- The user would need to authenticate with a Pinterest account which has access to the advertiser account they want to add an audience to. Details on sharing advertiser accounts can be found here. Specifically, the user would need the “audience” access levels.
- Details on customer list identity formats can be found here.
Supported identities supported-identities
The Pinterest Customer List destination supports the activation of identities described in the table below. Learn more about identities.
In the mapping step of the destination activation workflow, map the desired identities to the target field pinterest_audience. Identities are distinguished and resolved upon data ingestion into Pinterest.
Map the Email or Email_LC_SHA256 source identity namespace to the target identity field pinterest_audience.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Use Cases use-cases
To help you better understand how and when you should use the Pinterest Customer List destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.
Use Case #1
Create audiences from your customer lists, people who’ve visited your site or people who have already interacted with your content on Pinterest.
Connect to destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial.
Connection parameters parameters
While setting up this destination, you must provide the following information:
- Name: A name by which you will recognize this destination in the future.
- Description: A description that will help you identify this destination in the future.
- Ad Account ID: Your Pinterest advertiser ID.
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
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To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
img-md w-100 modal-image 
Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the Data Governance overview.
Additional resources additional-resources
Please refer to the Pinterest Help Center page for additional information.
| table 0-row-3 1-row-3 layout-auto | ||
|---|---|---|
| Release month | Update type | Description |
| November 2023 | Functionality and documentation update | The Pinterest destination in Real-Time CDP now uses the v5 Advertiser API. |