Snap Inc connection
Overview overview
Snapchat Ads are made for every business, no matter the size or industry. Become a part of Snapchatters’ everyday conversations with full-screen, digital ads that inspire action from the people that matter most to your business.
Use cases use-cases
This destination allows marketers to import user audiences created in Experience Platform into Snapchat Ads and use them to target their ads.
Prerequisites prerequisites
To use this destination, you must have a Snapchat Ads account. Please refer to this documentation for information about how to create one:
Get Started with Snapchat Advertising
Limitations limitations
- Snap Inc does not support multiple identities for a given audience segment. Please map only one identity when activating a segment.
- Snap Inc does not support renaming segments. To rename a segment, you must deactivate, rename it, and then activate it.
- It is not possible to define a retention period for an audience segment’s members. All members have lifetime retention and will be in the audienceuntil they are removed.
Supported identities supported-identities
The Snap Inc destination supports the activation of identities described in the table below. Learn more about identities.
All identifiers sent to the Snap Inc destination must be hashed in SHA-256 format. To hash plain text identifiers before sending them to the destination, check the Apply transformation option when mapping target identifiers for the destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Connecting to Snap Inc connect
Authenticate to destination authenticate
To authenticate to the destination, follow these steps:
- Find the Snap Inc destination from Adobe Experience Platform’s Destination Catalog and select Set Up.
- Select Connect to destination. You will be redirected to the following screen:
- Enter your Snapchat credentials and select Log In.
- You will be shown the Snapchat data that Adobe Experience Platform will be be able to access. Select Continue to proceed with the connection process.
After selecting continue, wait until you are redirected back to Adobe Experience Platform.
Fill in destination details destination-details
To configure details for the destination, fill in the required fields and select Next.
- Name: A name by which you will recognize this destination in the future.
- Description: A description that will help you identify this destination in the future.
- Account ID: The Ad Account ID that is associated with the Ad Account that you will like to import your audiences to. For more information about how to find this, please refer to this documentation on the Snapchat Business Help Center.
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
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To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
img-md w-100 modal-image 
Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination.
Validate data export exported-data
After activating audiences to the Snap Inc destination, you will be able to see the audiences in the Snap Ads Manager’s Audiences section. To navigate to this section, follow these steps:
- Log into the Snap Ads Manager
- Select Audiences from the pulldown menu in the upper left corner of the screen. You will see the audiences that you activated in Adobe Experience Platform in the Audience Library:
Please note that when an Adobe audience is first activated to Snap Inc, you will initially see it as an empty audience. This is because Adobe Experience Platform does not export member data to Snap Inc until it evaluates the audience. For more information about how audiences are evaluated in Experience Platform, please refer to the Segmentation Service overview.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the Data Governance overview.