Activate audiences to streaming profile export destinations
- To activate data and enable the mapping step of the workflow, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions.
- To activate data without going through the mapping step of the workflow, you need the View Destinations, Activate Segment without Mapping, View Profiles, and View Segments access control permissions.
Overview overview
This article explains the workflow required to activate audience data in Adobe Experience Platform to streaming profile-based destinations (also referred to as enterprise destinations).
This article applies to the following three destinations:
Prerequisites prerequisites
To activate data to destinations, you must have successfully connected to a destination. If you haven’t done so already, go to the destinations catalog, browse the supported destinations, and configure the destination that you want to use.
Select your destination select-destination
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Go to Connections > Destinations, and select the Catalog tab.
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Select Activate audiences on the card corresponding to the destination where you want to activate your audiences, as shown in the image below.
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Select the destination connection that you want to use to activate your audiences, then select Next.
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Move to the next section to select your audiences.
Select your audiences select-audiences
To select the audiences that you want to activate to the destination, use the check boxes to the left of the audience names, then select Next.
You can select from multiple types of audiences, depending on their origin:
- Segmentation Service: Audiences generated within Experience Platform by the Segmentation Service. See the segmentation documentation for more details.
- Custom upload: Audiences generated outside of Experience Platform, and uploaded into Platform as CSV files. To learn more about external audiences, see the documentation on importing an audience.
- Other types of audiences, originating from other Adobe solutions, such as Audience Manager.
Select profile attributes select-attributes
In the Mapping step, select the profile attributes that you want to send to the target destination.
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In the Select attributes page, select Add new field.
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Select the arrow to the right of the Schema field entry.
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In the Select field page, select the XDM attributes that you want to send to the destination, then choose Select.
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To add more fields, repeat steps 1 to 3, then select Next.
Review review
On the Review page, you can see a summary of your selection. Select Cancel to break up the flow, Back to modify your settings, or Finish to confirm your selection and start sending data to the destination.
Consent policy evaluation consent-policy-evaluation
Consent policy evaluation is currently not supported in exports to the three enterprise destinations - Amazon Kinesis, Azure Event Hubs, and HTTP API.
This means that profiles which have not consented to being targeted are included in the exports to these three destinations.
Data usage policy checks data-usage-policy-checks
In the Review step, Experience Platform also checks for any data usage policy violations. Shown below is an example where a policy is violated. You cannot complete the audience activation workflow until you have resolved the violation. For information on how to resolve policy violations, read about data usage policy violations in the data governance documentation section.
Filter audiences filter-audiences
Also in this step you can use the available filters on the page to display only the audiences whose schedule or mapping has been updated as part of this workflow.
If you are satisfied with your selection and no policy violations have been detected, select Finish to confirm your selection and start sending data to the destination.
Verify audience activation verify
Your exported Experience Platform data lands in your target destination in JSON format. For example, the event below contains the email address attribute of a profile that has qualified for a certain audience and exited another audience. The identities for this prospect are ECID and email_lc_sha256.
{
"person": {
"email": "yourstruly@adobe.com"
},
"segmentMembership": {
"ups": {
"7841ba61-23c1-4bb3-a495-00d3g5fe1e93": {
"lastQualificationTime": "2020-05-25T21:24:39Z",
"status": "exited"
},
"59bd2fkd-3c48-4b18-bf56-4f5c5e6967ae": {
"lastQualificationTime": "2020-05-25T23:37:33Z",
"status": "realized"
}
}
},
"identityMap": {
"ecid": [
{
"id": "14575006536349286404619648085736425115"
},
{
"id": "66478888669296734530114754794777368480"
}
],
"email_lc_sha256": [
{
"id": "655332b5fa2aea4498bf7a290cff017cb4"
},
{
"id": "66baf76ef9de8b42df8903f00e0e3dc0b7"
}
]
}
}