B2B marketing
Coordinate lead management, ABM, and attribution at scale across channels based on unified customer profiles and data.
Use case
Description
Examples
Applications
Generate leads
Use the captured data from form submissions for lead generation, customer segmentation, and personalized marketing campaigns.
- Design and publish dynamic and interactive forms for web and mobile devices for lead generation purposes.
Expand audiences for personalization and ad platforms
Use Analytics data for creating audiences to use in personalization or remarketing tactics.
- Perform digital audience targeting and personalization on devices or supported advertising channels.
- Optimize known customer landing pages and anonymous experiences based on device and behavioral attributes.
- Activate audiences to known channels, such as email and SMS.
Personalize digital experiences
Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels.
- Content personalization for known visitors
- Increase loyalty sign-up and participation
- Identify and egnage custoemrs at risk of churn
- Real-time offer personalization
Enhance lead generation
Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels
- Content personalization for known visitors
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