Customer journey

Use case

Description

Examples

Applications

Build and oversee email marketing content and templates using AEM and Adobe Campaign.

• Send marketing emails created with AEM

Augment native Campaign capabilities to capture customer data for targeting and personalization of marketing campaigns.

• Create profiles and collect additional information.
• Subscriptions

Use the captured data from form submissions for lead generation, customer segmentation, and personalized marketing campaigns.

• Design and publish dynamic and interactive forms for web and mobile devices for lead generation purposes.

Trigger transactional messages using real time event data.

• Confirmation emails, such as registration or shopping cart check out confirmation
• Shopping cart abandonment

Enhance marketing campaigns with audiences and profile data.

• Enhance your marketing campaign with AEP data for audience segmentation

Personalize email deliveries with dynamic content by leveraging the capabilities of Adobe Target.

• Add personalized offers to customer emails

Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels.

• Content personalization for known visitors
• Increase loyalty sign-up and participation
• Identify and engage customers at risk of churn
• Real-time offer personalization

Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels

• Content personalization for known visitors