Release notes release-notes
Adobe Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes.
Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.
February 2024 release notes feb-2024
Release date: Feb 21-22, 2024
New capabilities feb-features
This release brings the new capabilities listed below.
You can now use the new Web In-App messaging capability to display personalized content directly on websites, through modal-overlay messages. This feature enables you to engage effectively with web visitors, enhancing user interaction, retention, and conversion rates.
For more information, refer to the detailed documentation.
In addition to Email, content templates are now available for the following channels: Push, In-app, SMS and Direct mail, each channel having dedicated template types. For Email, you can now select the Content type, which allows you to save the subject line as part of your email template.
For more information, refer to the detailed documentation.
Improvements feb-improvements
This release comes with the improvements listed below.
Audiences
- Seed lists - Variants are now supported when using seed lists. The seed addresses receive a copy of all the variants of the same message (such as the different treatments of a content experiment). Read more
Previously available as Beta, the following improvements are now available to all users:
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You can now target audiences created through audience composition and leverage enrichment attributes in Journeys. Learn more
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You can now target audiences uploaded from a CSV file into journeys and campaigns. Learn more
note availability AVAILABILITY - The use of audiences and attributes from audience composition and custom upload (CSV file) is currently unavailable for use with Healthcare Shield or Privacy and Security Shield.
- The audience upload from a CSV file improvement is being rolled out gradually over the course of several days following the initial release. While some users have immediate access, others may experience a delay before it becomes available in their environment.
Journeys
- Filter your journeys - You can now use custom dates to filter the journeys inventory, in addition to the existing predefined date filters. This allows you to refine the list by displaying journeys created or published on a specific date, within a particular month, throughout an entire year, or within specified time ranges. Read more
- Custom actions - You can now update the content-type header. This new content-type should reference JSON content. Read more
- Configuration - The identityMap attribute in stepEvents is now pre-filled. The primary identity is defined as “primary = true”. Read more
- User interface - The top bar, in journey screens, has been reorganised for an improved experience. Among the different updates, notice that the “pencil” icon that allows you to access the journey properties is now displayed on the left of the top bar, next to the journey’s name. Read more
SMS channel
- Opt-in/opt-out keywords - When configuring your SMS channel, you can now customize the Opt-in and Opt-out keywords as per your preferences. Journey Optimizer triggers the response based on these specified keywords. Learn more
Campaigns
- API-triggered campaigns - The cURL code generated after activating an API-triggered campaign has been enhanced. It now includes all personalizaton (profile and context) variables used in the message. Read more
Frequency rules
- In addition to Email and Push, you can now create Frequency rules for SMS and Direct Mail channels. Frequency rules automatically exclude over-solicited profiles from messages and actions when the frequency cap is reached. Read more
January 2024 release notes jan-2024
Release date: Jan 30-31, 2024
New capabilities jan24-features
This release brings the new capabilities listed below.
Journey Optimizer now supports the DMARC authentication technology.
Starting February 1st, 2024, Google and Yahoo! are requiring that you have a DMARC record for any domain you use to send email to them. Make sure that you have DMARC record set up for all the subdomains that you have delegated or are delegating to Adobe in Journey Optimizer.
For more information, refer to the detailed documentation.
Leverage a catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer to address common use cases that you can perform using Adobe Experience Platform and Adobe Journey Optimizer.
Once you have chosen the playbook that best fits your needs, you can enable it to generate the assets needed to support your use case such as journeys, messages, schemas or segments, and customize them to your schema for faster time to value.
For more information, refer to the detailed documentation.
Improvements jan24-improvements
This release comes with the improvements listed below.
Reporting
- New domain based breakdown widgets - New widgets have been added to enhance your Campaign and Journey reports. The Bounce Reasons by domain, Sent & delivered by domains, Opens & Clicks by domain and Bounce & errors by domain widgets provide a detailed breakdown at the domain level for key email delivery and tracking metrics. Learn more
SMS Channel
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Double Opt-In - The Double Opt-In workflow for SMS guarantees that users explicitly opt-in to receive messages when the request is initiated from their device. Users initiate the consent process by sending an inbound SMS message. Upon confirming their consent, a follow-up message is sent, requesting final verification. If a user profile does not exist, it is created upon successful confirmation. Learn more
Note that this capability is available with Sinch and Infobip SMS providers.
Journeys
- Reaction events duration - The maximum duration that you can define in the Reaction events is now 29 days instead of 30. Learn more
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Read audience - The Read Audience activity now relies on the profile snapshot dataset for batch segments, which is only generated once a day after the scheduled daily batch job is run, hence the data will be fresh up to that last daily batch job. Learn more
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Field Groups - This release fixes an issue which was blocking Field Groups from being saved in certain cases.
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Support of
<listObject>has been modified in multiple functions.
Frequency Rules
- Weekly and daily frequency cap - You can now specify the maximum number of messages sent to a customer profile in a week or a day, in addition to month. The frequency cap is based on the selected calendar period and reset at the beginning of the corresponding time frame. Learn more
Decision management
- Frequency capping on Edge - The frequency capping counter is now updated and available in an Edge Decisioning API decision in less than 3 seconds. Learn more