Calculated metrics calculated-metrics
Calculated metrics for streaming media are custom metrics that allow you to obtain targeted streaming media data such as average ad time spent or average ads per media stream.
For information about Adobe Analytics calculated metrics, see Calculated and Advanced Calculated (Derived) Metrics in the Adobe Analytics Components Guide.
NOTE
These calculated metrics were introduced on 9/13/18.
Metric
Description
Formula
Avg. Ads per Media Stream
Ad Starts per Media Starts
Ad Starts / Media StartsAvg. Chapters per Media Stream
Chapter Starts per Media Starts
Chapter Start / Media StartsAvg. Media Time Spent
Total Time Spent per Media Starts (HHSS)
Media Time Spent / Media StartsAvg. Content Time Spent
Content Time Spent per Content Starts (HHSS)
Content Time Spent / Content StartAvg. Ad Time Spent
Ad time spent per Ad Starts (HHSS)
Ad Time Spent / Ad StartAvg. Chapter Time Spent
Chapter Time Spent per Chapter Starts (HHSS)
Chapter Time Spent / Chapter StartMedia Completion Rate
Rate of Content Completed vs Media Initiated (%)
Content Completes/ Media StartsContent Completion Rate
Rate of Content Completed vs Content Starts (%)
Content Completes / Content StartsAd Completion Rate
Rate of Ad Completes vs Ad Starts (%)
Ad Completes / Ad StartsChapter Completion Rate
Rate of Chapter Completes vs Chapter Starts (%)
Chapter Completes / Chapter StartsDrop Before Start Rate
Rate of Drops before Starts vs Media Starts (%)
Drops before Starts / Media StartsContent Pause Duration Rate
Rate of Total Pause Duration vs Content Time Spent (%)
Total Pause Duration / Content Time SpentContent Buffer Duration Rate
Rate of Total Buffer Duration vs Content Time Spent (% )
Total Buffer Duration / Content Time SpentContent Time to Start Rate
Rate of Time to Start vs Content Time Spent (%)
Time to Start / Content Time SpentAd Time Spent Rate
Rate of Ad Time Spent vs Content Time Spent (%)
Ad Time Spent / Content Time Spentrecommendation-more-help
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