Key Benefits of Adobe Experience Manager Sites

Deliver digital experiences more quickly and efficiently

After adopting Experience Manager Sites, major brands reduced the time needed to deliver a new brand or country site by 66% and cut the timeline for a launch page or corner site by 54%, according to research by IDC.

Companies are seeing such dramatic results because their teams are able to:

• Rapidly locate digital content assets.
• Easily download and upload content assets to central and remote sites.
• Deliver digital content more quickly.
• Deploy more relevant, personalized digital content and experiences.
• Make more effective use of external content.

Improve productivity of content creation teams

Teams responsible for creating and delivering digital experiences report major productivity gains from using Experience Manager Sites. Not only do they spend less time creating content, but they also save time by automatically pushing updates to their digital properties.

The companies in the IDC study saw an average productivity gain of 23%. They also reduced the total staff time spent on minor editorial changes by 65%, allowing them to shift resources to other business-critical activities.

Companies are seeing those types of results because their teams can:

• Edit content assets in one central location and then distribute the changes to the whole content ecosystem.
• Minimize duplicative efforts by streamlining processes and reusing content.
• Locate digital content assets more easily.
• Eliminate some tedious steps in the content creation process.

Increase customer engagement — leading to better business results

Companies using Experience Manager Sites see increased customer engagement, which naturally leads to improved business results. That’s because they’re able to develop and deliver more robust, personalized digital experiences in less time. On average, companies see a 10% increase in site visits after migrating their websites to Experience Manager.

Organizations are seeing business benefits like that because:

• Customers and prospects who visit their sites are having better experiences — especially on mobile.
• Content is presented in a more consistent way, both globally and locally.
• Site visitors are getting timely, personalized content and offers that are optimized to their preferences.

Key Benefits of Adobe Experience Manager Assets

Create and use digital assets more efficiently

Experience Manager Assets reduces friction in the creation, use, and delivery of digital content. Marketers spend less time preparing, retrieving, and sharing assets, allowing them to focus on core responsibilities like managing campaigns and delivering rich content-led experiences. According to an IDC study of major brands, adopting Experience Manager Assets made team members 84% faster at rendering existing assets for use and reuse, and 74% faster at downloading assets.

On average, organizations using Experience Manager Assets see a 20% reduction in time to launch marketing campaigns because they’re able to more easily create and deploy content.

Such impressive results are possible because teams can:

• Create and share assets more quickly.
• Find and download assets more efficiently.
• Accelerate the delivery of new assets that are based on existing assets.

Ensure that only approved assets get used

Experience Manager Assets reduces the risks and costs associated with the improper use of digital assets.

Organizations using Experience Manager Assets are able to:

• Deliver better user experiences.
• Keep up with market changes.
• Prevent the use of assets that don’t meet brand guidelines, as well as the noncompliant use of licensed content.
• Support consistent brand messaging.

Spend less time managing your digital asset management (DAM) system

With Experience Manager Assets, IT teams supporting digital asset repositories are 21% more efficient and DAM teams are 7% more productive. Moving from fractured and distributed solutions to a single DAM platform frees IT resources to focus on solving other critical business problems.

Key Benefits of Adobe Target

Get the most out of customer interactions with your brand

By using what you know about your customers to deliver tailored digital experiences, you can get the most out of their interactions with your brand — on your website, mobile site, mobile app, or through any other channel. You can even extend this personalized approach to other touchpoints like kiosks, internet of things (IoT) devices, call center interactions, and voice assistants.

Brands that have used Adobe Target to test and personalize their digital experiences have realized incredible results.

Here are just a few examples:

• A major bank tested and then streamlined a loan application form. Application starts tripled and application completes increased by more than 50%.
• A large B2B technology company personalized product pages with assets like guides and white papers. Asset clicks increased by more than 25%.
• A major hotel company personalized its mobile app content. Conversion rates doubled compared to its mobile site, and the app drove over $1.5 billion in bookings.

Testing and personalization are the two broad types of capabilities that Adobe Target offers. You may see the term “testing” used interchangeably with “optimization” and the word “personalization” used interchangeably with “targeting.”

In a testing activity, you compare one variation of a digital experience against one or more other variations to discover which one causes the most visitors to take a desired action. With a personalization activity, you deliver a digital experience that’s tailored to a specific group of visitors or to an individual visitor.

Key Benefits of Adobe Analytics

Improve key metrics at each stage of the marketing funnel

Adobe Analytics helps you find insights you can use to draw more visitors to your website and keep them more engaged — in ways that create more value for your business.

Drive more traffic to your site Organizations using Adobe Analytics are better positioned to capture detailed cross-channel insights at the customer level, helping them to optimize the web experience and the overall customer journey. A typical result is a 3% increase in site traffic.

Improve your conversion rate By using Adobe Analytics to tag and analyze detailed customer journey data, companies are able to remove friction between steps and optimize the end-to-end customer experience, from first click to checkout. The result, on average, is a 13% higher conversion rate.

Increase your average order value Based on insights from Adobe Analytics, companies can redesign web pages in a way that generates larger deal sizes — leading to a 5% increase in average order value.