Digital governance starts with people

Two things you need to get right are the organizational structure — who’s in charge of what — and the resource model. But don’t forget about culture and community, which can make or break any technology initiative.

First, get the right people in the right roles

Chances are that in your organization several departments own different aspects of the digital experience. Without governance, the stage is set for endless debate, infighting, and confusion.

Digital governance starts with figuring out who’s in charge of what and who’s doing which digitally focused job. You may need to do some strategic hiring to add needed skills. An even bigger challenge is driving a culture shift — building broad support for the new technology and helping people get used to new ways of doing things. A key part of that effort is creating a digital community, which lets people learn from and support each other.

For now, we’ll focus on putting the right people in the right jobs to help drive your Adobe Experience Manager deployment. For each core product — Experience Manager Sites and Experience Manager Assets — we’ve provided a list of roles you’ll need to fill, along with the skills, levels of expertise, and attributes that make people effective in the various roles.

Your assignment this week is to review both lists with your implementation team and make sure you have people with relevant qualifications in each role.

KEY ROLES: EXPERIENCE MANAGER SITES

A winning crew team needs nine people in the right seats — just like your deployment team

Your success with Adobe Experience Manager Sites depends on the strength of your team members and how well they work together. Make sure you have these nine roles assigned to people with the suggested qualifications.

Role	Skills	Capability level	Qualities
Project Manager	PMP certification, Agile certification, risk management experience	Expert	Fair, consistent, accountable, organized, positive, approachable, willing to embrace change
Scrum Master	ScrumMaster certification, Agile certification, facilitation experience	Expert	Consistent, creative
Product Owner	Agile certification, deep understanding of business needs	Expert	Balanced, confident
IT Leads for Security, Infrastructure, Tools	CISM certification, Adobe Experience Manager Component Developer certification	Expert	Detail oriented
Strategists/Power Users	Proficiency in Adobe Experience Manager Sites	Novice to Expert	Tenacious, curious, thorough, open-minded, willing to embrace change, collaborative
QA/UAT Lead	Agile certification, understanding of SDLC	Novice to Intermediate	Detail oriented, process drive, consistent
Technical Architect	IT infrastructure experience	Expert	Detail oriented, process driven, consistent
Back-end Developer	Agile certification, experience in computer programming and computer science	Novice to Intermediate	Detail oriented, process driven, consistent
Front-end Developer	Agile certification, understanding of HTML, CSS, and JavaScript	Novice to Intermediate	Detail oriented, process driven, consistent

Now that you know what roles are required, look at the chart below to see when each role comes into play in the implementation process.

Review this list with your implementation team and make sure you have people with relevant qualifications in each role. Team members who are less familiar with Adobe Experience Cloud can use Experience League learning resources get certified through Adobe Digital Learning.

KEY ROLES: ADOBE EXPERIENCE MANAGER ASSETS

From Architect to ScrumMaster, every role on this team is indispensable — including the DAM Librarian

You may already have most of the people you need to run a successful Adobe Experience Manager Assets implementation. This list is similar to the one for Adobe Experience Manager Sites, with one important addition: you’ll need a librarian to ensure your digital assets are organized and labeled in ways that make them easy to find.

Role	Skills	Capability level	Qualities
Project Manager	PMP certification, Agile certification, risk management experience	Expert	Fair, consistent, accountable, organized, positive, approachable, willing to embrace change
Scrum Master	ScrumMaster certification, Agile certification, facilitation experience	Expert	Consistent, creative
Product Owner	Agile certification, deep understanding of business needs	Expert	Balanced, confident
IT Leads for Security, Infrastructure, Tools	CISM certification, Adobe Experience Manager Component Developer certification	Expert	Detail oriented
Strategists/Power Users	Proficiency in Adobe Experience Manager Sites	Novice to Expert	Tenacious, curious, thorough, open-minded, willing to embrace change, collaborative
QA/UAT Lead	Agile certification, understanding of SDLC	Novice to Intermediate	Detail oriented, process drive, consistent
Technical Architect	IT infrastructure experience	Expert	Detail oriented, process driven, consistent
Back-end Developer	Agile certification, experience in computer programming and computer science	Novice to Intermediate	Detail oriented, process driven, consistent
Front-end Developer	Agile certification, understanding of HTML, CSS, and JavaScript	Novice to Intermediate	Detail oriented, process driven, consistent
DAM Librarian	Library science background and degree	Expert	Detail oriented, process driven, organized

Now that you know what roles are required, look at the chart below to see when each role comes into play in the implementation process.

Review this list with your implementation team and make sure you have people with relevant qualifications in each role. Team members who are less familiar with Adobe Experience Cloud can use Experience League learning resources get certified through Adobe Digital Learning.